Website Redesign and Brand Refresh

The Ask

Electricities, a public power consortium, needed to reinvigorate their web experience to clearly communicate the value of public power to its various audiences.

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The Solution

Centerline created a new brand look forElectriCities’ member communities and designed a new information architecture to consolidate 7+ web properties for over 15 different audiences into a cohesive user experience. Additionally, as an extension of the new web experience Centerline produced and award-winning video for various uses, including broadcast.


increase in unique page views


increase in new views


increase in homepage visits

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