ElectriCities
Website Redesign and Brand Refresh
The Ask
Electricities, a public power consortium, needed to reinvigorate their web experience to clearly communicate the value of public power to its various audiences.
The Solution
Centerline created a new brand look forElectriCities’ member communities and designed a new information architecture to consolidate 7+ web properties for over 15 different audiences into a cohesive user experience. Additionally, as an extension of the new web experience Centerline produced and award-winning video for various uses, including broadcast.
33%
increase in unique page views
81%
increase in new views
360%
increase in homepage visits
